Menu
Online & Digital
 

Message in a bottle XXL

Solo (Ringnes)

Issue 30 | March 2014

Background

Solo has been sold in Norway since 1934 and is considered something of a national soft drink. People love the taste and for many Norwegians it is the best soft drink in the world. However, as competition has increased from the big global brands, Solo has begun to look a little outdated.

The aim was to do something that would breathe new life into the old brand and make Norwegians feel proud again of their favourite soft drink.

Since Norway has a history of exploration, it was time for a new expedition.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 55
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

People Also Read