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Message in a bottle XXL

Solo (Ringnes)

Issue 30 | March 2014

Background

Solo has been sold in Norway since 1934 and is considered something of a national soft drink. People love the taste and for many Norwegians it is the best soft drink in the world. However, as competition has increased from the big global brands, Solo has begun to look a little outdated.

The aim was to do something that would breathe new life into the old brand and make Norwegians feel proud again of their favourite soft drink.

Since Norway has a history of exploration, it was time for a new expedition.

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