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Hey Update My Voice

UNESCO Brazil

Issue 55 | July 2020

Background

“Hey, Update My Voice” movement, launched in January by Unesco in partnership with DDB Brazil agency to fight off the attacks on virtual assistants has the support of large companies and gathers hundreds of spontaneous public participations. http://www.youtube.com/watch?v=BVYQ7Ca7At4 “Hey, Siri, do you wanna have sex with me?” “Hey, Alexa, you are so dumb!” “Hey, Siri, you can't think, can you? Do as I say now!!!” Do you think anyone would like to receive that kind of message? How about you, would you talk like that to someone you respect?

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