Reimagine the world like a gamer

Background

The COVID-19 pandemic triggered an unprecedented global health, humanitarian, socioeconomic and human rights crisis. Added pressure on overburdened social and health services threatened to reverse decades of hard-won development gains for children, while lockdowns and other restrictions exacerbated the vulnerabilities of children and their families globally. Children continued to be disproportionately impacted by the COVID-19 pandemic that disrupted everything that we know is critical for children’s social, physical, mental and emotional development, learning and well-being With the devastating effects of COVID-19 still taking their toll, UNICEF needed to create a new strategy designed to engage audiences differently - at a time when they may be facing personal, local and global challenges. This campaign’s aim was to shift perceptions of refugees and migrants and encourage donations to the charity.

Subscribe to view more →