Menu
Integrated
 

Mr. Peanut – An American Icon and The Rise of Baby Nut

Kraft Heinz

Issue 55 | July 2020

Background

For more than a century, PLANTERS has brought people together over nuts. MR. PEANUT was vital to that mission. For Super Bowl LIV, the challenge was to create a breakthrough program to get the world talking about Mr. Peanut, and drive brand love with existing and new fans. No idea was off the table – to win this key snacking moment, the challenge was to enter the cultural zeitgeist leading up to the Super Bowl in ways that had never been done before.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 55
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

People Also Read