Integrated

Cadbury Secret Santa Postal Service
Cadbury
Issue 59 | June 2021
Background
Since 2018 Cadbury has delighted the nation at Christmas with its touring Secret Santa Postal Service. But then 2020 happened. Not fun… The challenge was to do something to bring back some magic to Christmas. So a virtual Postal Service was created that anyone could visit from the comfort of their own home. They’d talk face-to-face with their staff and send free chocolate to anybody they wanted. They just had to keep it a secret! In the end, over 20,000 people got involved sending secretive Cadbury gifts (along with identity disguising AR videos) to their loved ones.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Remembrance Island - A Living Memorial to Canada’s Fallen
Issue 54, March 2020 - The Big Punch
Issue 32, September 2014 - Switcheroo
Issue 38, March 2016 - Zombie Christmas: The Real- World Trailer
Issue 43, June 2017 - Code Strike
Issue 46, March 2018 - Snickering
Issue 49, December 2018 - Keeping Fortnite Fresh
Issue 51, June 2019 - Truth N Loot
Issue 54, March 2020 - Meet Zombie Frank
Issue 58, March 2021 - Cyber Search
Issue 58, March 2021