Vikki Ross writes brand books all the time and is constantly disappointed when brands lack ambition. They don't have to be big and bold and shouty but they do have to be something, otherwise they're nothing and they go unnoticed.
Paul Mellor, one of the voices of the podcast Take Fucking Risks, definitely feels the same way.
All too often brands produce guidelines that are, well, bland.
They want people to read their Bland Book and recognise themselves in it - either through work they've done or people they've worked with. And she wants them to see that they shouldn't produce guidelines like this - it leads to bland communications.
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