Menu
Online & Digital
 

Amplify

PepsiCo

Issue 43 | June 2017

Background

Athletes are increasingly using technology to fuel their workouts. But they see Gatorade as “just a sports drink.” So the challenge was to find new ways to fuel performance beyond the drink. Since most athletes use music to motivate them while working out, could you dig deeper into the elements of music to amplify its effect. So a first-of-its-kind mobile experience was created where music becomes the fuel that helps bring out the best performance in each athlete.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read