
Amplify
PepsiCo
Issue 43 | June 2017
Background
Athletes are increasingly using technology to fuel their workouts. But they see Gatorade as “just a sports drink.” So the challenge was to find new ways to fuel performance beyond the drink. Since most athletes use music to motivate them while working out, could you dig deeper into the elements of music to amplify its effect. So a first-of-its-kind mobile experience was created where music becomes the fuel that helps bring out the best performance in each athlete.
Subscribe to view more →
This article is for Directory subscribers only
Please Subscribe to Directory or Sign In if you're already a subscriber to read this article.
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
HALF PRICE DIRECTORY
Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies
Share
People Also Read
- Reimagine the world like a gamer
Issue 57, December 2020