Living History at Union Station
Union Station Kansas City
Issue 34 | March 2015
Agency
VML
Creative Team
Chief Creative Officer: Debbi Vandeven Executive Creative Director: John Godsey Senior Art Director: Joshua Eithun Creative Director: Tony Marin Creative Director: Ryan Simonet Creative Director: Allison Pierce Creative Director: Stephen Martin Channel Director, Mobility and Strategic Partnerships: Eric Pfeifer Channel Supervisor, Mobility: Adam Jones Technical Architect: Chuck Brandt Web Architect: Ryan Doll Application Developer: Tim Jensen Application Developer: David Peak Application Developer: Chad Peppers Executive Producer: Tyler Smith Integrated Production Director: Scott Stone Producer: Jason Calloway Executive Director of VML Foundation: John Mulvihill Group Director, Client Engagement: Shali Wade Program Director: Nichole Williams Account Manager: Maria Civitate Channel Director, Public Relations: Bill Patterson Communications Manager: Lynsay Montour
Date
October 2014
Background
Union Station, one of Kansas City's most history buildings was approaching it's 100th anniversary, but with declining foot traffic, needed a way to remind citizens why it was worth celebrating.
Idea
Encourage citizens to visit Kansas City's historic Union Station by bringing its most compelling history to life. Reenactments of the stations biggest events were filmed from the past 100 years and an augmented reality app was created where users could relive history in the exact spot it took place. Not only were users able to interact with the exhibit, they could be a part of it, inserting themselves into each scene where they could capture photos to share on social media.
Results
Foot traffic not seen for decades 1000+ downloads and 30,000 in-app interactions on launch weekend alone Visitors are spending an average of 1 hour reliving history