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The Super Bowl Dunk

Gatorade

Issue 39 | June 2016

Background

As the game's official drink, Gatorade had been inextricably linked to American football for years as well as with the Super Bowl for the last 30, when the winners celebrated with a team dunk – splashing blue, green, orange sticky liquid all over each other.

The dunk is a national event, even parodied by The Simpsons.

Yet, although the dunk had been seen by millions, it had only ever been experienced by the winners, not by the fans.

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