Online & Digital
Spicy Profile Pics
Issue 59 | June 2021
BackgroundWendy’s decided to update its signature 4 for $4 value meal (a sandwich, fries, chicken nuggets, and drink for $4), introducing a new spicy chicken sandwich as an option. The task was to generate attention on the 4 for $4’s new look before spending money on paid media. Fast food value meals aren’t the sexiest things to talk about. The task was to find a way to capture people’s attention and get them excited about the new 4 for $4. The usual product and price promotion messaging would not cut it.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
We have subscription packages for freelancers, for small teams and for large groups.