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Think Outside The Post

Lidl Sweden

Issue 58 | March 2021

Background

During the pandemic Lidl Sweden decided to support local food suppliers in need. By bringing them into Lidl’s stores the suppliers got a chance to keep selling their products, while Lidl’s customers got even more Swedish food to choose from. With this campaign ad agency Volt put light on this initiative by letting the suppliers thank Lidl’s customers for buying their products and supporting them in hard times.

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