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Lidl Sverige KB

Issue 53 | December 2019

Background

Lidl is still the new kid on the block in Sweden, where a few local store chains still rule. It is therefore crucial for Lidl to convert new customers. However, many Swedes, brought up on high prices for food and well-known Swedish brands, are still having a hard time to believe Lidl’s offer of quality food with low prices. Lidl wished for a new and effective way to prove their offer.

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