FIFA 15
EA Sports
Issue 33 | December 2014
Agency
W+K Amsterdam
Creative Team
Executive Creative Director: Mark Bernath and Eric Quennoy Creative Director: Dave Smith and Alvaro Sotomayor Art Director: Henrik Edelbring Copywriter: Andrew Dobbie Head of Broadcast Production: Joe Togneri Broadcast Producer: Elissa Singstock Planner: Ben Armistead Group Account Director: Kirk Johnsen Account Director: Nick Campion Account Manager: Kerstin Haag Project Manager: Janna Harrington Business Affairs: Justine Lowe, Melissa Kincaid
Production Team
Production Company: Imperial Woodpecker Director: Mark Zibert Director of Photography: Greig Fraser Producer: Matt Wersinger Executive Producer: Doug Halbert Editing Company: Whitehouse Post Audio Post: Grand Central Recording Studios Music: Massivemusic Post Production: The Mill, New York
Date
September 2014
Background
Football is the world's greatest drama and EA SPORTS™ FIFA 15 put fans center stage. So close to the real thing, FIFA 15 took fans on a dramatic ride - immersing them in the game so they felt and experienced everything that happened on the pitch.
Idea
Launching today, the 'Feel The Game' campaign celebrated the arrival of FIFA 15 and depicted how players were now so close to the action they could literally feel the emotion of every tackle, save and goal. Created by Wieden+Kennedy Amsterdam, the global campaign kicked off with an epic 2:15 film that put FIFA 15 fans at the heart of the action.
Immersed in the game's world, the film showed FIFA fans experiencing everything that the players felt. Fans were plunged onto the pitch for an in-game view of the action, separated only by a thin television screen. The action also seeped into their environments; when it rained in the game, it poured in their loft; when a player received a crunching tackle, the FIFA fan took the impact and fell across the room; and when players rose in unison to protect their goal, objects in the room rose to the occasion.
Lionel Messi played the hero - even one of the world's greatest football players could feel the emotion of FIFA 15.
David Smith, Wieden+Kennedy Amsterdam Creative Director, says, "Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the middle of it. We wanted our film to do the same thing, to put you right in the thick of the action. With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed."
Jamie McKinlay, EA SPORTS VP Marketing, added, "Everything we've done in FIFA 15 keeps immersive gameplay and the emotion of football at the forefront. The film was built to give viewers a deeper understanding of the highs and lows that millions of FIFA 15 fans will go through when they play the game."
The campaign aired globally with versions of the film running across TV and digital channels. The full-length 2:15 TV commercial also aired on US TV broadcast during the Manchester United match on Sunday, 14th September.
Football fans could view the film online now at YouTube.com/EASPORTSFIFA.