Clash of Kings #LondonsBattle #FightLikeaKing

Background

Elex-Tech wanted to create a large scale UK event activation to promote the online war and strategy game, Clash of Kings. They wanted the activity to increase brand awareness and drive game downloads among UK gamers and non-gaming communities of 25-40 year old males and females. The activation needed to complement the above-the-line multi-media campaign and bring the game to life.