Plastic Fishing Tournament

Background

Beer brand Corona has long positioned itself as a beer for the beach. That has led it to support many initiatives for cleaner beaches and to establish its own sustainability programme. In June 2021 Corona was able to announce that it was the first beverage brand to achieve ‘net- zero plastic’, recovering more plastic from the environment than it generates. The brand wanted to draw attention to this achievement and to its work retrieving waste from the ocean.