Background
The Missing Persons Advocacy Network (MPAN) was founded by Loren O’Keeffe after her brother went missing.
To raise awareness of the 35,000 people who go missing in Australia every year and to provide practical support to their families and friends.
Recognising that social media has always been a powerful tool to spread a message fast, the organisation saw an opportunity for even greater reach through Facebook’s new facial recognition technology.
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