Volvo Cars, Australia
Issue 48 | September 2018
BackgroundVolvo Cars, Australia, had a relatively small market share, which meant that the brand had to behave differently to other cars in order to get noticed. Not only that, Volvo were aiming to double sales to 10,000 vehicles in 2020. Because Volvo’s overarching brand philosophy combines innovation with sustainability, the company had become a founding member of the UN Global Compact. They wanted to support the United Nations’ World Environment Day initiative, the theme of which revolved around beating plastic pollution.
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