The Story of Your Power
Powershop
Issue 56 | September 2020
Agency
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Creative Team
Executive Creative Directors: Joe Hill, Garret Fitzgerald Creatives: Nic Molyneux & Ben Mann Designer: Gemma Lodi
Production Team
National Head of Technology: Juan Garcia Snr Digital Producer: Neville Gotla Digital Producer: Mylene Czorny Lead front end dev: Luke Olyslagers Lead back end dev: Nick Thompson Senior Account Director: Kate Donnelly Sound: Bang Bang Studios Illustration: All illustrations by Mel Matthews, represented by the Jacky Winter Group
Other Credits
Head of Strategy: Nathan Rogers Marketing Manager (Powershop): Michelle Grigg Digital Marketing Specialist (Powershop): James Martin
Date
April 2020
Background
Powershop, Australia’s greenest power company, is committed to helping Australians reduce their impact on the environment. With the climate crisis affecting everything from wildlife, to our way of life, Powershop wanted to inspire more people to take climate action.
Idea
The Story of Your Power – An interactive kids book featuring climate vulnerable animals that responds to household energy consumption via smart meter data. The better a family’s energy use is, the better the story becomes. Kids and parents are tasked with helping ‘Goldie’ the climate threatened frog prepare for a party while also learning valuable energy saving lessons. When they return to read the next day, Pond Party responds to whether their energy use has improved, or increased.
Results
Pond party has helped inspire thousands of Australian families to reconsider how they use energy, and it remains available ongoing as a valuable resource to educate people how to better use energy in their homes.