Power Suit

M.J. Bale

Issue 31 | June 2014


In Australia, the suit market was dominated by global brands that aggressively promoted their international prestige. As a local company, M.J.

Bale was at a significant disadvantage. However, over 50% of M.J. Bale's suits were sold to men in the finance industry. And if there's one thing those people enjoyed, it was power. The challenge was to make them feel more powerful wearing M.J. Bale than any other brand.

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