Broadcast, Press & Inserts
Grazed on Greatness - Tailored suits
M.J.Bale
Issue 23 | May 2012
Background
M.J. Bale was a relatively new Australian men’s fashion brand. The objective was to build awareness and drive sales by targeting journalists and opinion leaders. The strategy was to leverage M.J Bale’s role as the official tailors to the Australian cricket team.
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