Next American Hero
EA Sports
Issue 32 | September 2014
Agency
Wieden + Kennedy Amsterdam
Creative Team
Executive Creative Director: Mark Bernath, Eric Quennoy Creative Directors: David Smith, Alvaro Sotomayor Art Director: Riccardo Rachello Copywriter: Ebba Hult Head of Content: Joe Togneri Planner: Ben Armistead
Production Team
Production Company: Camp David Director: Robert Jitzmark Director of Photography: Willie Nel Producer: Riccard Edholm Executive Producer: Kristina Wibom Music: Real American R Derringer/B Kenny EMP Editing: The Ambassadors Edit Audio Post: The Ambassadors Sound Post Production: The Ambassadors
Other Credits
Group Account Director: Kirk Johnsen Account Director: Nick Campion Account Manager: Kerstin Hagg Project Manager: Janna Harrington Business Affairs: Michael Graves EA VP, Global Marketing: Jamie Mckinlay Global Product Marketing Manager: Nick Lammie Senior Manager, Global Product Marketing: Matt McKie International Marketing Director: Oliver Hughes VP Advertising & Media: Dana Marineau Director, Advertising: Dustin Shekell Senior Manager, Advertising & Media: Mark Evans Manager, Advertising & Media: Anne Fournais
Date
June 2014
Background
The FIFA World Cup™ turned every sports fan on the planet into a patriot, especially in the United States of America where soccer's popularity was booming and millions were getting behind the US Men's National Team. With football fever taking hold, EA SPORTS FIFA™ launched a patriotic online campaign that would appeal to every gamer, and to every American with a star-spangled heart.
Idea
Team USA may have been set to face the perilous Group of Death at 2014 FIFA World Cup Brazil, but when you had 314 million proud Americans behind you, anything was possible. And thanks to EA SPORTS 2014 FIFA World Cup Brazil™ every one of them could play their part. The fate of Team USA was now resting not only in the hands of eleven men, but in the hands of every, single American.
Created by Wieden+Kennedy Amsterdam, the campaign launched with a 75-second online film that featured a team of soccer heroes representing a cross-section of American society - a 'Best of America XI.' From classic American icons like a cowboy and astronaut, to modern marvels like the Silicon Valley entrepreneur and B-Boy, everyone who made America great had the fate of the nation in their hands this summer.
Set to the classic tune, 'I am a Real American', 30 and 15-second versions of the film also ran as online adverts and were further supported by social content and digital display.
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