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Lost&Sound

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Issue 52 | September 2019

Background

SEAT had been investing significantly in the music festival scene, because it gave them the opportunity to be culturally relevant to their core target audience One of the problems with festivals, though, is losing your friends in among the tens of thousands of others there. Seat wondered if they could help solve this problem in a way that would help festival-goers associate Seat with technology-driven solutions.

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