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Fragrance Pairs

Marionnaud Switzerland

Issue 28 | September 2013

Background

Marionnaud is one of Europe’s biggest perfume retail chains. In 2012, the brand celebrated its tenth anniversary in Switzerland. In a year packed with marketing activities, the challenge was to create an initial give-away as a means of mobilizing and motivating senior staff. The self-confident motto was: 10 years’ expertise in fragrance.

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