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Dummy

S.A O Estado de Sao Paolo

Issue 30 | March 2014

Background

Following on from the “Want to know? Estadão” positioning, created in 2012 by WMcCann, O Estado de S. Paulo newspaper introduces a corporate campaign. In it, the central character – a ventriloquist dummy – instigates people to get informed. The campaign is composed of three films for FTA TV, print ads, radio and online.

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