Dummy
S.A O Estado de Sao Paolo
Issue 30 | March 2014
Agency
WMcCann
Creative Team
Creative Director: Sandro Nascimento, Milton Mastrocessário Creatives: Sandro Nascimento, Milton Mastrocessário, Fábio Wanderley
Production Team
RTV: Regina Knapp, Marcela Santos Production house: Shinjitsu Filmes Film Director: Luiz Ferre Executive Producer: Mercia Lima Project manager: Roberta Palmari Production Coordinator: Claudia Camargo Art director: Luiz Ferre Photography director: Andre Modugno Edition: Equipe Shinjitsu Filmes Post-production: Sindicato VFX Dummy visual creation and development: Luiz Ferre Dummy making and manipulation: Grupo Cem Modos Dummy’s wig: Westerley Sound Production: A Voz do Brasil Production: Sergio Bartolo Soundtrack: Eron Guarnieri Actor: Krissos Michellepis Speaker: Rodrigo Leão Operation director: Vera Dreckmann Graphic Production: Marcelo Hack, Marcelo Pinto, Ricardo Rodrigues Art Buyer: Ricardo Lívio Photography: Marcos Alberti Project manager: Jaqueline Travaglin, Luciane Nuvolara
Other Credits
Planning: Aloísio Pinto, Debora Nitta, Tom Vinhal Account Service: João Jote, Sibele Ferrer, Bruna Rocha, Maria Fernanda Papaleo Media planning: Ana Beatriz Martini, Kelly Ribeiro, Marianna di Stefano, Theodora Mello
Date
October 2013
Background
Following on from the “Want to know? Estadão” positioning, created in 2012 by WMcCann, O Estado de S. Paulo newspaper introduces a corporate campaign. In it, the central character – a ventriloquist dummy – instigates people to get informed. The campaign is composed of three films for FTA TV, print ads, radio and online.
Idea
This antihero will, always with acid humor, provoke thoughts in viewers, by showing, through different situations, that his greatest ambition is to have a brain in order to absorb the contents of Estadão and be able to reflect, and express his opinions and ideas.