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Good News On Newspaper’s Front Page

Advil

Issue 30 | March 2014

Background

In the first semester of 2013, Advil became the best-selling brand of painkillers in the capital. To highlight this achievement, Advil signed an activity created by WMcCann whose objective was to associate, in a creative way, good news with its analgesic effect, within the urban context of the country's largest city.

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