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Hoping

Bradesco

Issue 30 | March 2014

Agency

WMcCann

Creative Team

CCO: Washington Olivetto Creative Director: Duda Hernandez Creatives: Giovanni Baggio, Guilherme Valverde, André Divino Rodrigues e Duda Hernandez Planning: Debora Nitta, Daniel Palma, Lucas Machado, Luiz Felipe Marques e Bruno Surano

Production Team

RTV: Regina Knapp, Julia Seligmann Production house: Delicatessen Filmes Film Director: Gustavo Leme Photography director: Rhebling Junior Post-produção: Pix Post Sound Production: eNOISE Producer: Equipe eNOISE Operation director: Vera Dreckmann Graphic Production: Marcelo Hack, Marcelo Pinto e Ricardo Rodrigues Art Buyer: Bibiana Oliveira e Gabriela Takan Photography: Zarella Neto Ilustrator: Estúdio Boreal

Other Credits

Account service: Rafael Carmineti, Paula Fernandes, Thais Marin, Laura Tieppo e Juliana Almeida Media planning: Fabiola Sidorenko Leonardo Martins, Verusca Casciano, Tayna Palmieri e Fernanda Buono Project manager: Margaret Siewerdt, Flavia Miranda, Christina Santiago Client: Jorge Nasser, Angela Pellicer, Daniela Ugayama, Marisa Morelli

Date

December 2013

Background

The relentless of children's honesty and frankness, expressed through kids' selfish wishes, is the theme of Bradesco's holiday campaign created by WMcCann.

Idea

Composed of 1' and 30" films, print and OOH, the activity went on air in december, and all assets contains the hashtag #QueroQueTodoMundoTenha. (#IHopeEveryoneHas.)

In the beginning of the commercial, a question arises: What do you hope for in 2014? Afterwards, there are kids hoping that everyone has – even though those are selfish wishes – vacations all year round, weekends with 4 days, a twin brother to eat their spinach, a home with fewer siblings and plenty of grandmas, a "bad handwriting-proof" pen, a princess costume that never has to be washed, etc...

At the end, the voice over concludes: "In 2014, we hope everyone has whatever they want. Happy 2014".