Issue 45 | December 2017
The Shell Helix brand, Shell's line of engine oils and lubricants for cars, continues the “Unlimited Partnership” campaign, which takes consumers' bond with their cars to the extreme, and launches the "Skydiving Car" video. Shell Helix invited Arthur Zanella, who is known for skydiving at the Portela Samba School parade in Rio de Janeiro and base jumping from Aparecida do Norte Basilica in São Paulo, to face a new challenge: skydiving with his car. The video, which shows an unprecedented action in Brazil, aired on Shell's digital platform and will feature spinoffs like behind-the-scenes videos, images and social network pieces.
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