Predicting the future is hard

Background

Many businesses were looking to future-proof themselves via cloud computing. Microsoft’s Private Cloud solutions were more cost-efficient and more flexible than their competitors, meaning businesses could be more prepared for whatever the future held.

The brief to the agency was to create a visually striking cover wrap (four executions) for a selection of IT magazines. This was to intrigue IT managers to read an article inside to discover why they should choose Private Cloud.