Online & Digital

The Most Retweeted Brand Tweet Ever


Issue 29 | December 2013


On 10th September 2013, Apple launched their iPhone 5C with much fanfare and expense. In a surprising departure from their well-known colourless product range, they made a big deal that this new phone was available in a range of vibrant colours. But Nokia had been giving consumers mobile phones in a range of vibrant colours for quite some time.

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