Online & Digital
The Most Retweeted Brand Tweet Ever
Nokia
Issue 29 | December 2013
Background
On 10th September 2013, Apple launched their iPhone 5C with much fanfare and expense. In a surprising departure from their well-known colourless product range, they made a big deal that this new phone was available in a range of vibrant colours. But Nokia had been giving consumers mobile phones in a range of vibrant colours for quite some time.