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The Trail Less Traveled

Land Rover

Issue 29 | December 2013

Background

Launched in 2013, the new Range Rover could credibly claim to be the world's most capable vehicle. The problem was that even from the driver's seat it was impossible to see all the advances that made the car truly great. Traditional car communications simply would not get across the many accomplishments of the new Range Rover. A non- traditional approach was required.

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