Mail & Door Drops

The Safe


Issue 36 | October 2015


The task was to launch the new NIVEA MEN Crème, a revolutionary product for men's skin care — it's the famous NIVEA blue tin, but now for men. Without revealing details about this new product, NIVEA wanted to generate buzz and curiosity and get the right people to start talking about it, especially before the official launch. NIVEA wanted to create a teaser that would increase conversations around the brand and launch.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read