The Safe

Background

The task was to launch the new NIVEA MEN Crème, a revolutionary product for men's skin care — it's the famous NIVEA blue tin, but now for men. Without revealing details about this new product, NIVEA wanted to generate buzz and curiosity and get the right people to start talking about it, especially before the official launch. NIVEA wanted to create a teaser that would increase conversations around the brand and launch.