Flavour Fusion

Background

Pringles crisps are so well-known for their fun brand personality, high quality product, unique packaging and good flavour range, that they were one of the first FMCG brands in Australia to reach 1 million fans on Facebook. However, Pringles crisps are more expensive than most brands of crisps, adversely affecting their market share. Pringles needed to tap into their fan-base to encourage purchase, preferably multiple purchases, and trial across the range of flavours.