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Portraits - Corporate Sponsorship

Art Gallery Society NSW

Issue 23 | May 2012

Background

The Art Gallery NSW, Australia’s premier art gallery since 1874, has always relied on donations and corporate sponsorships.

They wanted the key decision-makers of major Australian corporations to attend the gallery to hear about corporate sponsorship and convince them to become a sponsor.

They also wanted to do better than their usual 5% response rate and 0.6% conversion rate.

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