Share a Coke - Alphabet

Background

With the pandemic, the world went through one of the most complex moments in history. Lockdown and uncertainty of the future made people worried, which affected Coca-Cola sales, especially for single serve consumption directly related to bars and restaurants. Coca-Cola has always invited people to have a more positive and optimistic outlook. In 2021 the brand wanted people to worry less, smile more and be open to better.