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Telefono Rosa

Issue 55 | June 2020

Agency

Wunderman Thompson Italy

Creative Team

Chief Creative Offcer Lorenzo Crespi Creative Directors Pas Frezza, Luca Iannucci

Other Credits

Account Director Antonia Piergiovanni Media Mindshare, Kinetic

Date

April 2020

Background

COVID-19 has been a difficult time for everyone, especially in Italy. When it was first mandated that women (and men) must stay home during the worst of the pandemic, they may have been safe from disease, but not all were safe from domestic violence.

Idea

Telefono Rosa, an Italian NGO that helps victims of domestic violence, wanted to shed light on the sad fact that, for some, home is actually not the safest place right now. Out of home ads were placed near the exits of supermarkets and malls, where most shopping was done during the pandemic. It was amplified in social media.

Results

Unknown

Our Thoughts

It has been argued by some people that the remedy to Covid-19 has been worse than if we had let it run its course unchecked. This is moot, nevertheless the collateral damage is extensive. The New York Times reports a mental health crisis in America as unemployment rises. Elsewhere, suicide rates are way up. The Internet Watch Association believes that with schools closed there is a spike in the numbers of children groomed and coerced into making explicit images. And physical violence has increased. Dealing with the fall-out will take decades.

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