Online & Digital

Liferun
International Red Cross
Issue 54 | March 2020
Background
Imagine if Fortnite awarded points for saving lives, rather than taking lives? Over the past week, the International Red Cross (ICRC) has flipped the Fortnite script with the ‘Liferun’ initiative – making it possible to game for good. ‘Liferun’ is a brand-new custom creative game mode for Fortnite allowing players to act as ICRC workers and dominate the leader boards with points for good. It was launched at PAX South 2020 (Jan 17 – 19) – one of the world’s foremost gaming congresses, where FPS streaming sensation DrLupo joined ONE_shot_GURL and Lachlan on-stage to introduce Liferun’s action to tens of thousands of attendees on Sunday, January 19. Lachlan won the Fortnite Peace Prize – the very first of its kind – and so far, the activation has gained a reach of approximately 14 million users.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Dortmund Concert Milk
Issue 21, December 2011 - If Only For A Second
Issue 30, March 2014 - DB Export Brewtroleum
Issue 36, September 2015 - DNA Discounts
Issue 50, March 2019 - No need to fly – Around the world in Germany
Issue 51, June 2019 - The Touch Tally
Issue 57, December 2020 - Time Keeper
Issue 61, December 2021