#discoveredathome
Bose
Issue 58 | March 2021
Agency
Wunderman Thompson UK
Creative Team
Chief Creative Officer Steve Aldridge Associate Creative Directors Antony Bell, Phil Siegle
Other Credits
Managing Partner James Irvine Associate Business Director Jeff Crowe Account Director Alex Moore Social Media Manager Alex Kakavelakis Social Media Strategist James Treen Designers Matthew Jacobs, Modestas Jurkas
Date
September 2020
Background
With the UK in lockdown for much of 2020, music venues around the country shut their doors to Covid-19. Though up-and-coming artists lost their stage, audiences were still hungry for music.
Idea
To reconnect artists and music lovers, Bose brought music and technology together with the innovative platform #DiscoveredAtHome.
UK artists were invited to submit original music via Facebook for a chance to be selected to create one of eight at-home music performances.
From dance and jazz, to rock and folk, each week new talent debuted their music via Bose’s social channels, giving their music a much bigger stage.
A ‘tip’ mechanic allowed audiences to tip musicians directly and in turn help keep their passion alive.
Results
5,011,122 people reached; 154,200 minutes viewed, equivalent to 2,570 gigs.
41,448 engagements, 426,000 video views. An increase of 55% in Bose FB engagements over the last period.
Demons of Ruby Mae saw their biggest spike ever on Spotify, helping them with streams for their new single performed for the first time on #DiscoveredAtHome.
Our Thoughts
My personal view is that the last year has been devastating for anyone aged between 15 and 25. Their dreams have been trashed.
I have both my children (25 and 27) living at home. At the time they should be building the foundations for the rest of their lives, they know their jobs are at risk and they can’t even meet up with their mates to moan about it and get drunk. So, anything that gets young musicians to think that maybe, maybe there is a future gets my vote. (Also a personal view, Southchurch are really good.)