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It pays to experiment

The Sun / News UK

Issue 41 | December 2016

Background

Dream Team was one of the UK's favourite fantasy football games. But other games were about to launch. The task was to not only convince previous Dream Teamers to stay with the game but also to acquire new players. Fantasy managers usually picked famous names from big teams and watched the points roll in. But the 2015-16 season was different. Outsiders Leicester City had lifted the League trophy, turning all assumptions upside down. And if the new season was anything like the last, fortune would favour the brave.

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