Dia das Mães
Telefônica Brasil S/A
Issue 56 | September 2020
Agency
Y&R Brazil
Creative Team
Creative VP: Rafael Pitanguy Creative Directors: Rafael Gil, Rodrigo Almeida, Isabelle de Vooght Copyright: Pedro Lazera Art Director: Jean Guelre
Production Team
Content: Marco Guerreiro, Aline Ferreira RTV: Nicole Godoy, Camila Naito, Anderson Rocha, Mariana Marinho, Cléo Gonçalves, Jay Leonel Producer: Boiler Filmes Direction: Dulcidio Caldeira Executive Producer: Pedro Bueno Producer Client Services: Luisa Ferreira, Marcela Santos, Dayane Dantas Producer Coordination: Marcella Feo, Carol Latorre, Barbara Kosloff IT: Alê Quesada Xavier Casting Producer: Flavia Cocozza Direction and assistance: Mayra Ferro Drone operator RJ: João Faissal Drone operator SP: Julio Brunet Drone operator BA: Peu Ribeiro Drone operator RS: Malcon Robert Marques da Silva Drone operator MG: Leandro Cotta e Silva Sound Producer: Tesis Sound Producer: Henrique Racz Sound Producer Client Services: Érica De Seta
Other Credits
Planning: Paulo Vita, Marcelo Germano Client Services: Leonardo Balbi, Fernanda Duca, Luiz Ortega, Eduardo Carvalho, Talitha Gomes Media: Glaucia Montanha, Beatriz Louzão, Isis Baptista, Diego Freire, Marco Pepe, Gabriele Próspero Client approval: Marina Daineze, Juliana Covino, Bruno Chamas, Bianca Formiga, Maira Rizzato, Giovani Pilla
Date
May 2020
Background
Vivo, the giant telecom company, part of Telefonica Group, released its last campaign to celebrate Mother’s Day. Created by Y&R Brazil the main film shows the importance of connections to bring people together in this special Holiday. The script uses video calls windows where people are talking to their mothers and wishing them a great day, building up a message from different voices and creating a single speech.
Idea
For the background of the film the agency brought imagens from cities all over Brazil to show that Vivo’s connection can reach several regions around the country, even with the social distance and isolation period we’ve all been through. All the shooting was made following the World Health Organization recommendations, from the city shots, made by a drone, to the video messages, directed remotely. “This film represents a unique moment we’re living in Mother’s Day 2020. We intend to show our consumers that Vivo will always be there connecting them. The video calls shows that even being far away, everybody can be connected to their moms from inside their homes. More than ever, connection is essential to bring people together.” says Marina Daineze, Communications Director of Vivo.