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Dia das Mães

Telefônica Brasil S/A

Issue 56 | September 2020

Background

Vivo, the giant telecom company, part of Telefonica Group, released its last campaign to celebrate Mother’s Day. Created by Y&R Brazil the main film shows the importance of connections to bring people together in this special Holiday. The script uses video calls windows where people are talking to their mothers and wishing them a great day, building up a message from different voices and creating a single speech.

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