The Rewearable Dress

Background

The hospital of Santa Casa de Misericórdia de Sao Paulo had seen a drop of 35% in the numbers of blood donors. When separated into different components, such as concentrated red blood cells, platelets, fresh, frozen and cryoprecipitated plasma, one donation could help save as many as seven people suffering from different conditions. To raise awareness of the situation and raise donor levels, Y&R Brazil enlisted the help of seven influencers.