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Heinz: Geoff The Film

Kraft Heinz Australia

Issue 45 | December 2017

Background

Late last year, the team at Heinz briefed the agency to launch a range of new Beanz can sizes (130g, 220g, 300g, 555g) to the Australian market. Communicating in grams is very functional and lacks a human connection, so the idea was to redesign the on-shelf labels to include more colloquial, approachable language (The One for One, The One for Two, The One for All, The Little One). Then a story was written of how these new can sizes came about. Geoff was born.

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