Write a different story
Vodafone Coloring Book
Issue 36 | November 2015
Agency
Y&R Team Red Istanbul
Creative Team
Creative Director: Ayse Aydin Head of Art: Erkan Kaya Head of Copy: Ilker Dagli Copywriter: Can Arabacilar Art Directors: Efe Kaptanoglu, Nuray Guney Graphic Designer: Burak Kirpi
Production Team
Production Company: Randomworks
Other Credits
Brand Supervisor: Sezin Ozcelik Strategy Director: Arif Emre Percin Head of Strategy: Bediz Eker
Date
March 2015
Background
Eastern Turkey was the poorest side of Turkey. Due to economical conditions people in that area they did not have the economical force to get arbitrary needs like toys and other funny things. The task was to increase Vodafone's awareness and turn it into a meaningful brand by playing a bigger role in the community and filling an important gap for the kids.
Idea
The storyboard frames were used. They were compiled into a booklet and branded as a colouring book. This project was accomplished in Turkey and distributed to Eastern Turkey. The millions of pages were saved with a social project. Children were made happy and Vodafone's awareness was enhanced.
Results
With this project 32 different schools received the booklets. 600 kids received new colouring books. 10.800 pages came to life by children's colourful imagination.