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Yellow Local

Yellow

Issue 23 | June 2012

Background

In the new digital age, Yellow Pages books had begun to lose relevance. They needed to move users and Yellow advertisers onto Yellow digital platforms.

This included users of their smaller local directory books.

Yellowlocal.co.nz was not one but 205 individual websites, each tailored to a specific neighbourhood of Auckland.

The task was to raise awareness of the new sites and to promote them as being genuinely local.

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