What’s the Craic?
The Beer Spot
Issue 59 | June 2021
Agency
YoungShand
Creative Team
Executive Creative Director: Anne Boothroyd Creative Director: Scott Maddox? Copywriter: Karla Tarr? Art Director: Jack Wadham Designer: Elliot Oxborough
Production Team
Production Director: Nigel Sutton? Sound: Factory Studios
Date
March 2021
Background
It’s been a tough year for small businesses and the hospitality industry as a whole. So this year, for St Patrick’s Day, the task was to encourage Kiwis to celebrate Irish culture a little differently and forgo the tried and true pubs, making The Beer Spot their destination of choice to try sipping on something new.
Idea
The idea was to communicate with true Irish stout drinkers in a way that they would understand, giving them a special code to use as a discount at The Beer Spot on St Paddy’s Day. The catch? They just had to decipher the code from a radio ad delivered by an authentic Irish woman with a bit of an accent.