Offline Gloves
Zaraguza (self-promo campaign)
Issue 35 | June 2015
Agency
Zaraguza
Creative Team
Creative Director: Igor Majkut Creative Director: Michal Pastier Copywriter: Jaroslav Vigh Graphic Designer: Michal Minar Copywriter: Monika Prisenznakova
Production Team
Video Editor: Jakub Novota Account Executive: Kristina Kovacikova Account Executive: Jana Balaziova Account Manager: Andrej Medved
Date
December 2014 - January 2015
Background
The goal was to fortify the relationship with clients. Also the task was to create an original Christmas present which will have the potential to grab attention of local and foreign media and at the same time strengthen the agency brand.
Idea
Clients often have to work, even on holidays. To help them enjoy a peaceful Christmas, they were sent a special gift - Offline Gloves with 100 % Anti-Touch technology thanks to which clients can't control touch screen smartphones. That means no work calls, e-mails or text messages.
Results
With the production budget of a few thousand euros Offline Gloves captured the attention of media in more than 17 countries around the world, including Canadian website TrendHunter or Japanese magazine Web Designing. That makes them one of the most successful self-promo campaigns and Christmas present with the biggest media coverage in the Slovak history. But what's the most important – the clients loved Offline Gloves! Not only did they received tons of positive reactions from them, but also this small present opened several doors to the new businesses.