Background
Toronto-based brand Peace Collective aims to capture cultural sentiment in their clothing, with slogans like “The Future is Canadian” and “Home is Canada”. From helping underprivileged children to aiding new immigrants to Canada, the brand uses their proceeds to make a positive impact on their community. This mission put them in a unique position to spark conversation around a controversial item of clothing: Donald Trump’s “Make American Great Again” (MAGA) hat. Peace Collective knows the power clothing has to make a cultural statement and the MAGA hat is an example of this at its worst.
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