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Face-to-face Seller Training Aid - Global Tour

Save the Children

Issue 24 | October 2012

Background

Face-to-face recruiters are the most successful channel of recruitment for Save The Children and account for 90% of all new supporters. The recruiters are employed by an outsourced company so one week they sell one charity and the next can be another. So a challenge exists to enthuse them so they are more passionate about Save the Children. To leverage the best potential of this channel Save The Children aimed to further inspire, excite and engage with these representatives to ensure they feel they’re vital and valued members of the Save The Children team.