The UK’s First Ever Video Magazine Cover

Background

Auto Trader is a British institution. Since 1977 they've pioneered new ways to help Brits buy and sell cars – from ground-breaking websites to iPad apps. And now, to stay ahead of the digital curve, they're moving purely online and saying goodbye to the much-loved magazine.

The task was to celebrate 36 years of innovation and mark the final print publication, while celebrating the benefits of Auto Trader's online future.

The idea needed to be as forward-thinking as the brand. Turning what could be seen as a sad farewell into an exciting introduction to the future.