Online & Digital
The SoftTest
Unilever
Issue 36 | September 2015
Background
The fabric softener market in the region was mainly about fragrance.
Comfort Pure wanted to reinforce its positioning as the fabric conditioner with ultimate softness.
Issue 36 | September 2015
The fabric softener market in the region was mainly about fragrance.
Comfort Pure wanted to reinforce its positioning as the fabric conditioner with ultimate softness.