Social Awareness – NGO

Background

In Sweden 25 percent of the online audience are using ad blockers. Most of them have decided to opt out because they feel that banners interfere with their online experience. This is an increasing challenge for UNICEF and other NGO's that need to get their important messages into people's minds.

The task was to highlight the campaign online and get people to sign a petition on children's right to complain when their rights are being violated.